How can a dedicated CEO day skyrocket your practice growth? In this episode, Dr. Rehan Shahid shares his wisdom on transitioning from merely being a dentist to embracing the role of a CEO. Discover how to "work less and earn more" by implementing efficient systems that streamline operations and enhance patient care. Dive into the nuances of building a robust practice, where patient feedback is the compass guiding success and training your staff is the keystone to maintaining excellence.

Dr. Rehan opens up about his personal journey, taking you through the trials and triumphs of managing a practice from the ground up. Explore his strategies for time management during the challenging startup phase and understand the critical importance of dedicating time to strategic business planning. Through practical tips and heartfelt stories, this episode sheds light on creating sustainable growth in your practice by sharpening operational efficiency and elevating the patient experience. Whether you're a new practice owner or a seasoned dentist, Dr. Rehan's insights are your roadmap to redefining dental success.

What You'll Learn in This Episode:

• Key strategies for shifting from a clinical role to a CEO mindset.
• How to work smarter with efficient systems for patient care.
• The art of effective staff training to ensure consistent quality.
• Importance of patient feedback in measuring practice success.
• Time management techniques for startup practice owners.
• Significance of scheduling CEO time for strategic planning.
• Steps to enhance operational flow and patient experience.

Tune in now to discover how to elevate your practice's growth with Dr. Rehan's expert advice!

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Sponsors:

Studio 8E8: Dentistry’s story-driven marketing agency. Traditional marketing repels. Story-first dental marketing attracts.

We bring your story to life in a way that captivates and connects: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=true

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You can reach out to Dr. Rehan Shahid here:

Instagram: https://www.instagram.com/drrehanshahiddds/

Email: drrehanshahiddds@gmail.com

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Mentions and Links:

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Terms:

LMS - Learning Management System

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People:

Dr. Scott Leune

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Books:

Buy Back Your Time

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Businesses:

Breakaway

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If you want your questions answered on Monday Morning Episodes, ask me on these platforms:

My Newsletter: https://thedentalmarketer.lpages.co/newsletter/

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Episode Transcript (Auto-Generated - Please Excuse Errors)

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Michael: Hey Rehan, talk to us. What's one piece of advice you can give us this Monday morning?

Rehan: Hey, Michael, the best piece of advice I would give would be work less to make more money.

Michael: Work less to make more money. Expand a little bit on that. What do you mean?

Rehan: Yeah. So it's kind of, ironic when you actually play less dentist and play more the owner or the CEO of your company, you'd actually end up making more money.

And a lot of people find that counterintuitive, but when you actually really dive deeper into that, it makes 100 percent sense.

Michael: So for example, when you're doing your startup, you're opening up things like that, you kind of have to be on the clinical side, don't you?

Rehan: Yeah. So you have to be on the clinical side, but in a startup example, someone has to be actually creating the systems that you do in your office.

Figuring out your marketing campaigns, figuring out, Hey, if I want to do this amazing new patient experience. What does that look like from someone walking into the door to leaving the door? And that's not going to be your team, really, that's coming up with all of that because it's a startup.

Like you have to, as an owner, create that. And so a lot of people make that mistake and they just jump right into dentistry. And that's good as a producer, but then you're not really playing the owner at that point. So you don't want to be your own associate. You want to be the CEO of your company.

Michael: So that just

Rehan: happens to do dentistry.

Michael: Yeah. I like that. So then I know many practice owners, struggle with, streamlining their operational flow. So for you right now, what specific systems or processes have you implemented that have made the biggest impact do you measure their success?

Rehan: there's a couple of ones that we've done, but one of the most important ones is what I call. Follow the patient. And that means from the moment the patient literally stops their car and walks in the building from that moment, all the way until they're leaving the door, really mapping that out.

So when they're walking in, What are they looking at? So, Aka, what's on the front door? What's your signage look like when they open the door? What are they walk into? Do they just walk into a huge smelly dental office or is it nice aroma, a refreshment center on the side, etc. So, Really mapping out every single moment from that patient walking in to walking out has been a game changer for us.

Michael: Okay. So follow the patient. Interesting. I like that a lot. And so then that operational flow that came from where, why did that come out to such specifics?

Rehan: I think a long time ago and you might've heard of Scott Luna before. I took a course a long time ago when he was previously feeling with breakaway.

He had a thing called the five senses, which was as a patient, what do you smell? What do you touch? What do you see? What do you feel? What do you hear? And all the five senses and just expanding that further. I took it on myself and just call it the follow the patient from walking into walking out.

And when you started doing that, you really get to put yourself in the patient's shoes. AndIt allows you to find all the areas of improvement that you're not probably doing, but also really to focus on areas. So when a patient comes in, as a patient, I want someone to greet me and even tell me where the bathroom is or offer me some water, little things like that.

Now that I'm mapping it out. Helps me provide the best experience, but then also allows me to create an operational flow for the team to be able to, do just that.

Michael: So you created that system. And then how do you measure its success? How do you know? It's like, Hey guys, we're doing it.

We're making it happen. And everything's going greater.

Rehan: So there's something called NPS. Something score. I forget the word off the top of my head, but just random audits and then getting feedback from patients. So occasionally we'll get patient feedback and say, Hey, actually describethe flow.

Hey, when you walked into walked out,what was the amazing things you saw? What was some areas of improvement? And then just asan owner. I like to just randomly walk in and not say anything, but every morning when I'm walking into the office, I'm pretending I'm a patient. So I get to kind of see that almost daily when I'm walking first thing in to see, their aroma?

Am I seeing that, when they're greeting the patients? It's just really auditing it every single day and then allowing the patients to audit it at a frequency that you're comfortable with.

Michael: Gotcha. Okay. That's interesting. So then when you're doing this training staff, and I know possibly the operational flow is like new patient calls, things like that.

Right. And we know that's crucial. But how did you go about creating an effective, training program for a lot of these things? Especially like new patient calls or, yeah. The things like that, what key metrics do you track for that?

Rehan: first is always just understanding the why behind it, meaning, hey, why do I even care about this?

For example, a new patient cal